Use User-Generated Content (UGC)

Encourage your customers to create content that showcases your product in use. Whether through Instagram posts, reviews or videos, UGC serves as authentic social proof that builds credibility. For digital marketing, use branded hashtags, run contests or ask customers to share their experiences. Offline, you could showcase UGC in-store or in local advertisements to increase engagement and trust. This method taps into your existing customer base and turns them into free brand ambassadors, increasing engagement without high costs.